For nearly fifty years, Rotosound has been developing, designing, and manufacturing strings. Rotosound strings have become linked with the British Tone through assisting music legends such as Jimi Hendrix, John Entwistle, and Geddy Lee in creating their incredible sounds. Rotosound is famous all over the world for classic items like Swing Bass 66 and Roto strings, and it is rightfully proud to be a part of rock history.

Rotosound's essential ideals haven't altered much since it was founded in 1958 by James How as a small, family-owned and operated business in the United Kingdom. More advanced equipment, created and built by the late founder's son, Jason How, continue to make high-quality instrument strings utilising only the best materials and a fantastic team of individuals who genuinely enjoy what they do. To achieve maximum uniformity, each string is physically and visually tested at every stage of the production process, assuring that each one is unrivalled in tone, tuning stability, and longevity.

James was and Jason is a visionary and passionate musician and engineer whose leadership helped them become one of the world's leading string manufacturers. Its products blend musical expertise, legacy, and cutting-edge manufacturing techniques to create strings that bring music to life. Jason, like his father, is always inventing new machines, reinventing strings, and rediscovering products such as the Vintage Fuzz Pedal. While remaining true to the originals, Rotosound enhances them through the use of cutting-edge technology and components such as new foil packaging, ensuring that strings reach clients as fresh as the day they left the factory.

Rotosound strings are utilised by some of the top guitarists and bassists in the world, and they continue to attract the best of today's and tomorrow's performers. They are now distributed in over eighty countries worldwide. Duff McKagan (Guns n' Roses/Velvet Revolver), Billy Sheehan (Mr Big), Noel Redding (Jimi Hendrix), Guthrie Govan, Steve Harris (Iron Maiden), and Roger Waters have all used their strings on some of the most amazing albums recorded by some of the best artists in the business, including Duff McKagan (Guns n' Roses/Velvet Revol (Pink Floyd).

Many of the world's most successful modern bands, including The 1975, Rival Sons, and Florence & The Machine, use Rotosound strings.Rotosound strings have a long and illustrious history in rock music, and the firm intends to build on that legacy to be a major impact for decades to come.

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